Late towards the party, many medium and small size companies are finding Facebook like a tool for promoting and branding themselves. Previously couple of years, the word “branding” is a hot business subject, produced through the media hype around advertising using social networking. However I never fully understood the word “branding”, its implications and also the practise, until I began positively participating, studying and writing on my small Facebook timeline.
My primary reason behind exposing myself to everything about Facebook, was only to experience how it works. I needed to find out if there is merit in making use of Facebook, as more than a billion users worldwide used to do. Whether I associated with my classmates from 30 years back or otherwise, was farthest from my thoughts. Things I did uncover was that does not only is Facebook a effective branding tool for business but exactly how folks are unwittingly utilizing it to produce a personal brand that could return to haunt them.
There is much which i did not learn about Facebook. But by “LIKE-ing” a couple of people I understood, a couple of more from my club and hometown classmates, I started to construct a repertoire of scrolling real-time news. It had not been at least a year of standard weekly readings, the light finally came on for me personally. Obvious as day, I recognized how a number of my “buddies” have casted, stereotyped, say “branded” themselves, and never in a great way. I saw a design using their postings, which i might have easily accustomed to describe or introduce them, basically was ever requested. I started to label and consider them, particularly because when frequently and just what they published on their own timeline. They’ve were able to “brand” themselves.
I started to identify a regular pattern with lots of. Is the fact that how I wish to be described or considered? There is the person who would publish just family pics of occasions using their grand kids. This really is commendable, but maybe inside a closed family Facebook sub-page not your current buddies list. There is the one who published pictures that helped me question, “What shall we be held missing here? How can this be picture being broadcast? It is simply an image!” All it demonstrated was they understood how to get an image and the way to publish to Facebook. Nice, I figured. There is a heartbeat. There is the friend who spoke of deep inner feelings. Sure just thinking aloud possibly, but maybe you shouldn’t be posting into words. Individuals will sense you’re emotionally unstable and not capable of coping with everyday existence. There was the planet traveller that will publish pictures daily from around the world. Clearly not current and merely drawing from years past vacations. There was the one who posts 10 occasions each day. Well, that individual clearly doesn’t have a existence and requires constant attention. Some might seem activists. This is when I came across I’m able to United nations-follow these while still departing them within my buddies list. And trust me, Used to do.
So before you decide to write in your timeline, after which click Publish, think about the next 3 questions.
1) What’s the reason for my publish?
Are you currently wishing to inspire, inform, motivate, instigate or call-to-action someone? Are you currently discussing an event having a picture wishing to obtain some feedback from others? Or are you currently just blowing off some steam, possibly getting onto a soapbox and ranting a good incident that became of you? Are you currently wishing for support or sympathy? If you’re writing within the “heat from the moment” and saturated with emotion for example anger or vindictiveness, then close your laptop and choose a good walk or any other exercise. Yes, writing can excellent therapy, so continue writing, but achieve this inside your personal journal, not your Facebook timeline. Nobody is thinking about studying your ideas frequently.